12 month program
Build your professional media presence.
A 12 month media authority program designed to expand where your professional story appears across a broader publishing ecosystem.
Four program levels. Documented publishing reports. Programs from $799 a month.
Explore the programs Compare all programs
12 month programs. Publishing and distribution through applicable media networks. Documented publishing reports.
The short answer
What you are actually buying.
Four steps, and nothing hidden between them.
- Your professional story The announcement or professional story you want published.
- Publishing and distribution It is submitted through the publishing network your program opens.
- The applicable media network The network carries it to the destinations it reaches.
- Publishing destinations It appears as a published page at each destination that takes it.
- A documented media footprint You receive the report that records every one of them.
Your program level decides how far that network reaches and how recognizable the destinations in it are. That is the only thing the four levels change.
The difference
This is not a one time press release purchase.
A single release is an event. A year is a presence.
One time distribution
What most services sell
- One announcement
- One moment
- Short term activity
- A commodity purchase
- No continuity
12 month media authority program
What this is
- A 12 month program
- A professional media presence
- A documented publishing footprint
- Four levels of network access
- Continuity across a full year
The value is not the distribution of one announcement. It is the development and documentation of a professional media presence across a full 12 months.
Two measures
More reach is not always more authority.
Media reach
How broadly a release can travel across the publishing ecosystem a program opens. It is a question of breadth, and it is what a placement count measures.
Media authority
How recognizable the destinations in that network are. It is a question of which mastheads a reader already knows, and a placement count does not measure it at all.
This is why the prices do not simply climb with volume. Influence costs more than Essential and documents fewer placements, because it is sold on the second measure rather than the first.
The network
From one story to a wider media footprint.
The kinds of destination a release reaches, and what each of them is.
Media destinations shown represent publishing and distribution channels within the applicable networks. They are not independent editorial coverage, and no publication named on this page endorses this program or is owned by this publication.
The programs
Choose your level of media authority.
Four programs. One goal: a stronger professional media presence across the next 12 months.
Basic
Professional Visibility
$799per month
$9,588 total, 12 month program
Establish your professional media footprint.
- 12 month program
- Limited publishing network
- 358 placements in the sample report
- 331 unique domains
- 85% on a publisher's own domain
- Full publishing documentation
Best for establishing your media footprint.
Most popular
Essential
Expanded Media Presence
$1,199per month
$14,388 total, 12 month program
Broaden where your professional story appears.
- 12 month program
- Essential publishing network
- 452 placements in the sample report
- 421 unique domains
- 87% on a publisher's own domain
- Full publishing documentation
Best overall balance of reach and investment.
Premium media
Influence
Recognizable Media Authority
$1,999per month
$23,988 total, 12 month program
Reach destinations people recognize by name.
- 12 month program
- Influence publishing network
- Recognizable destinations represented in the network
- Positioned on authority rather than volume
- Full publishing documentation
Associated Press · MarketWatch · Benzinga · Yahoo Finance · Business Insider · Street Insider
Destinations represented in this network. See each one with the host it resolves to.
Best for recognizable media authority.
Ultimate
Premium Plus
Maximum Media Authority
$2,999per month
$35,988 total, 12 month program
The widest documented footprint, and the recognizable names.
- 12 month program
- Premium Plus publishing network
- 798 placements in the sample report
- 728 unique domains
- 88% on a publisher's own domain
- Full publishing documentation
Best for maximum media reach and authority.
Every program runs for 12 months and is quoted monthly. Placement and domain figures are counted from the sample publishing report for that network, and are what those reports documented rather than a forecast for your release.
The ladder
Why the four programs are different.
Network scale
How broad the publishing ecosystem is that the program opens.
Media authority
How recognizable the destinations represented in that network are.
Program positioning
Whether the program is built for breadth, for recognizable authority, or for both at once.
The programs are built around different priorities on purpose. A higher price does not simply mean more websites. It reflects a different publishing network and a different kind of media presence.
The figures
What the numbers mean.
Counted from the reports, not estimated.
Basic
- Placements
- 358
- Unique domains
- 331
- On a publisher's own domain
- 85%
Essential
- Placements
- 452
- Unique domains
- 421
- On a publisher's own domain
- 87%
Premium Plus
- Placements
- 798
- Unique domains
- 728
- On a publisher's own domain
- 88%
These figures are the publishing footprint documented in the sample report for each network. Actual distribution varies with release eligibility, network availability and publishing conditions.
The third figure is the one worth reading closely. A domain count alone does not say whether a page sits on a publisher's own site or on a platform hosting that publisher's business section, so both are published here. Premium Plus documents 706 of its 798 placements on a publisher's own domain, 108 of them on broadcast station sites.
Influence carries no volume figure anywhere on this page. Its sample documents one release rather than a year, so printing its eight placements beside Premium Plus's 798 would compare two numbers that do not measure the same thing.
The documentation
You do not have to take our word for it.
Every program ends with a report like this one.
The destinations and hosts below are real rows from the Premium Plus sample report. Whose release it was is withheld: those are other companies' announcements, and their names are not ours to put on a sales page.
| # | Outlet | Host | Type |
|---|---|---|---|
| 001 | Associated Press | apnews.com | Own domain |
| 002 | USA Today | usatoday.com | Own domain |
| 003 | MarketWatch | marketwatch.com | Own domain |
| 004 | Benzinga | benzinga.com | Own domain |
| 005 | Digital Journal | digitaljournal.com | Own domain |
| 006 | Yahoo Finance | finance.yahoo.com | Own domain |
| 007 | Business Insider | markets.businessinsider.com | Own domain |
| 008 | WGN 9 Chicago | wgntv.com | Own domain |
Rows 9 to 798 continue in the report supplied with the program.
Recognizable destinations in the Influence and Premium Plus networks
- Associated Press apnews.com press release section, own domain
- MarketWatch marketwatch.com press release section, own domain
- Benzinga benzinga.com press release section, own domain
- Yahoo Finance finance.yahoo.com markets section, own domain
- Business Insider markets.businessinsider.com markets section, own domain
- Street Insider markets.financialcontent.com syndication partner page, FinancialContent
- Boston Herald markets.financialcontent.com syndication partner page, FinancialContent
- Star Tribune markets.financialcontent.com syndication partner page, FinancialContent
Each name is printed with the host the sample report recorded for it. Several mastheads publish their markets and business sections through FinancialContent or MarketMinute, so the published page carries the masthead and sits on the platform's domain. These are destinations available through the network, not publications that endorse this program.
The term
A media presence is built over time.
One announcement creates a moment. A year creates a structure for developing and documenting a professional publishing presence, and a footprint a reader can actually find.
- Month 1 Foundation. The first release is prepared and distributed, and the first report arrives.
- Month 3 A growing footprint across the destinations your network reaches.
- Month 6 An expanded presence, with half a year of documentation behind it.
- Month 9 Continued visibility, and a record that is becoming substantial.
- Month 12 An established media footprint, documented end to end.
No month on this page carries a promised figure, because no report documents one.
The deliverable
Exactly what you receive.
- Program access Your selected 12 month media publishing program.
- Publishing and distribution Your release is submitted through the applicable publishing network.
- Network distribution It is distributed to the applicable destinations within that network.
- Publishing documentation You receive documentation showing the resulting publishing footprint.
- 12 month term Your program stays active for the agreed 12 month term.
Plainly
What this is, and what it is not.
A premium service should be transparent about exactly what it delivers.
This is
- Professional press release publishing and distribution through the applicable media network
- A 12 month program
- A documented publishing footprint you are given in full
This is not
- Independent journalism
- Editorial coverage written by a reporter
- Placement in any one named publication
- Traffic, leads, sales or search rankings
- An endorsement by any publication
The fit
Who this is for.
Founders
Build a broader professional media footprint around your leadership story.
Executives
Strengthen professional visibility through a documented publishing presence.
Doctors and clinicians
Build a media footprint around your professional identity.
Attorneys
Expand your publishing presence around your expertise and professional story.
Consultants
Create a broader publishing presence around your work.
Business owners
Build a consistent media presence around your achievements and your business story.
Honestly
This program is not for everyone.
Do not choose this if
- You only need a one time announcement
- You are looking for the cheapest possible distribution
- You expect guaranteed journalism
- You expect guaranteed leads or sales
- You need one specific publication guaranteed
This is for you if
- Your professional reputation matters to your work
- You want a broader publishing footprint
- You want that footprint documented
- You want a 12 month program rather than an event
- You value premium positioning
Side by side
The four programs compared.
Scroll the table sideways to see all four programs.
| Basic | Essential | Influence | Premium Plus | |
|---|---|---|---|---|
| Monthly investment | $799 | $1,199 | $1,999 | $2,999 |
| Annual investment | $9,588 | $14,388 | $23,988 | $35,988 |
| Program duration | 12 months | 12 months | 12 months | 12 months |
| Publishing network | Limited | Essential | Influence | Premium Plus |
| Placements in sample report | 358 | 452 | Not sold on volume | 798 |
| Unique domains | 331 | 421 | Not sold on volume | 728 |
| On a publisher’s own domain | 85% | 87% | See the sample | 88% |
| Reach positioning | Foundation | Expanded | Focused | Maximum |
| Authority positioning | Standard | Standard | Primary | Primary |
| Publishing documentation | Included | Included | Included | Included |
One question
Which program is right for you?
Answer one question about your own priority. Nothing is collected.
Our recommendation
Basic
Professional Visibility
For professionals establishing a consistent media footprint for the first time.
$799 per month, $9,588 for the 12 month program
Our recommendation
Essential
Expanded Media Presence
For professionals ready to build a broader and more substantial publishing presence.
$1,199 per month, $14,388 for the 12 month program
Our recommendation
Premium Plus
Maximum Media Authority
For professionals who want the strongest combination of media reach and authority.
$2,999 per month, $35,988 for the 12 month program
The process
How it runs.
- Prepare Your professional story or announcement is prepared for distribution.
- Select You choose the program that matches your media goals.
- Distribute The release is submitted through the applicable publishing network.
- Document You receive the publishing information recording the resulting footprint.
Questions
The things worth asking.
Including the awkward ones.
What exactly is this program?
A 12 month media publishing program. Your professional story is submitted through a publishing and distribution network, published to the destinations in that network, and documented in a report you receive. It is one of the services this publication offers, not the whole of it.
What does the 12 month program include?
Access to your selected publishing network for the full term, distribution of your releases through it, and the publishing documentation that records where they appeared.
Why is the program annual?
Because a media presence is cumulative. One announcement is an event on one date. A year of publishing builds a footprint a reader can find, which is the thing the program is actually for.
Are specific publications guaranteed?
No. The networks include the destinations named on this page, and where a release appears depends on eligibility, network availability and publishing conditions at the time. The sample reports show what the networks have documented, not a promise about your release.
Is this editorial coverage?
No, and the distinction matters. This is press release publishing and distribution. A journalist choosing to write about you independently is a different thing, and no program can sell it.
What does publishing footprint mean?
The destinations recorded in the publishing report: one row for each published page, with the outlet and the address it appeared at.
Why is Influence more expensive than Essential when it shows fewer placements?
Because the two are not sold on the same measure. Essential is sold on breadth. Influence is sold on reaching destinations a reader recognises by name, and its sample documents a single release rather than a year, so its eight rows are not comparable with Essential’s 452.
Why would I choose Premium Plus?
Because it is the only level that is strongest on both measures. Its sample documents 798 placements across 728 domains, 88% of them on a publisher’s own domain, and it includes the recognizable destinations as well.
Can I buy a single month?
No. All four are 12 month programs, quoted monthly and committed annually. The monthly figure is how the annual investment is expressed, not a rolling subscription you can stop after one month.
Can you guarantee traffic, leads, sales or rankings?
No. The program delivers publishing, distribution and documentation. Anyone selling you guaranteed traffic or guaranteed search rankings from a press release is selling something they cannot control.
Why are some destinations listed with a different host?
Because that is where the page actually sits. Several recognizable mastheads publish their business and markets sections through FinancialContent or MarketMinute, so the published page carries the masthead but lives on the platform’s domain. Both facts are on this page so you are not surprised by the address bar.
What happens after I choose a program?
You reach the desk and the program is confirmed with you before anything is published. From there the sequence is the one set out above: your story is prepared, submitted through the network your program opens, and documented in the report you receive. Nothing is distributed in your name until you have agreed what it says.
Which program should I choose?
Basic to establish a footprint. Essential for the best balance of reach and investment. Influence when recognizable authority matters more than volume. Premium Plus when you want both.
Your story deserves more than one place.
Build a documented professional media presence across the next 12 months. Know what you are buying, and why it costs what it costs.
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12 month programs. Applicable publishing networks. Documented publishing.